Natural Cold, Cough, and Sore Throat Remedies Market Global Production, Demand and Forecast to 2028
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Highly Fragmented Market Space with Low Entry Barriers
The absence of stringent regulations for approval of natural cold, cough, and sore throat remedies has been a vital reason that has provided local and regional players with intervention-free operations-based benefits. The low entry barriers have made the nature of the natural cold, cough, and sore throat remedies market to be highly fragmented. Leading players in the natural cold, cough, and sore throat remedies market continue to focus on aggressive marketing strategies, and product launches to consolidate their position and gain a competitive edge.
Homeopathy Medicines Emerge as a Vital Growth Area for Market Players
A notable shift in consumer preferences towards natural products in all verticals has been a vital reason that has bolstered the demand for alternative medicine and therapies. Homeopathy is one form of alternative medicine that is gradually growing in prominence in the healthcare industry. The medical system is based on the belief of stimulating the human body’s natural immunity system through the consumption of a small amount of natural substances. The idea of self-healing is gradually gaining appeal amongst growing demographics around the world, in line with the awareness about side effects of conventional medicines that include includes dizziness, drowsiness, blurred vision, nausea, upset stomach, and constipation. In addition, governments around the world are promoting research and innovation in the area of alternative medication. These factors have prompted pharmacy owners to include homeopathic medicines in their product portfolio.
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Bright Prospects in Pediatric Therapeutics
Multiple studies have suggested that over the counter (OTC) cold medicine might not be effective for young infants and children. Moreover, researches have alluded potential health impacts of conventionally employed medicines, such as coma, seizures, and even mortality in children. Research by the American Food and Drug Administration concluded and confirmed the aforementioned drawbacks of conventional medicine prompting regulatory authorities to spreads awareness about the use of OTC medication for treatment of cold in children. Natural cold and sore throat remedies could potentially become the first line of defense against these ailments in children, opening up new opportunities for the natural cold, cough, and sore throat remedies market.
Demand Remains Upheld by Pervasive Prevalence of Respiratory Diseases
Growing instances of respiratory diseases due to modern lifestyle choices, and exposure to growing concentration of pollutants in the environment, is expected to underpin growth of the natural cold, cough and sore throat remedies market. The World Health Organization states that, currently, nearly 65 million people suffer from moderate or severe chronic obstructive pulmonary disease (COPD), while over 330 million people are diagnosed with asthma worldwide. Natural cold, cough, and sore throat remedies can potentially help in suppressing the symptoms of these respiratory diseases, and provide comfort to patients. Further, the treatment of chronic respiratory diseases involves heavy consumption of conventional medications, and natural cold, cough, and sore throat remedies provide a natural alternative to conventional treatment. Moreover, the treatment of chronic diseases is gradually becoming financially overbearing for consumers and governments alike, with studies suggesting the direct and indirect costs incurred for conventional treatment of COPD and asthma to be almost US$ 90 billion in Europe alone. Natural cold, cough, and sore throat remedies are available at relatively lower prices, providing an affordable alternative to aid in the overall reduction of treatment costs.